"Some people wonder whether triple crown leadership requires giving equal priority to 'excellent,' 'ethical,' and 'enduring' considerations.'
"Our answer is no. There is no such magic formula. Sometimes 'tilts' are required.'
"Sometimes short-term considerations must take precedence in order to save the organisation. Heavy criticism may follow, but it will be moot if the organisation goes out of business. Other times the reverse is needed: leaders must be willing to dampen short-term results in order to make long-term investments to set the enterprise up for future success given where the market is headed.'
"There is, however, one hard and fast rule: triple crown leaders do not compromise on the ethical imperative. Once they do so, they have stepped onto a slippery slope. Ethical compromises set a bad precedent, communicate a reverberating message, undermine credibility, and will likely come back to haunt them many times over. Leaders have to draw the line. Better to fail with honour than succeed with disgrace.'
"Aside from the unwavering ethical imperative, leaders must decide which tilts are necessary and when."
(p. 33, 'Triple Crown Leadership' by Bob Vanourek and Gregg Vanourek - PR Freelancer)